I love this idea: Austin’s Pizza emails out a great coupon every Friday, just before lunchtime. And we have a big staff lunch every Friday. (And it’s an interesting email, and they have great pizza.) But it arrived at 12:18 today. We already ate. (They usually miss the lunch hour by a few minutes. We [...]
Archive | April, 2011
The art of “implied” word of mouth
This local tree repair company would love it if every one of my neighbors called me, a new resident, and made a referral. Which, of course, is hard to pull off. So they flip it around and give me a flyer listing all of my neighbors that they work with. This is what we call [...]
The kind of review that should go on your home page
Are your best reviews buried deep in your product pages? Stories like this one about Zappos should be highlighted up top. It tells more about the spirit and love for the the company than any marketing copy ever could. POSTED: 3/18/11 REVIEWER: Margie L from OVERALL: Rated:5 stars! My son who is now 21 manages [...]
One review matters
This restaurant has 68 reviews online. But only the most recent one shows up on Google Maps. You need to monitor all your reviews, every day. What do I think this restaurant should do? Call their 10 most loyal customers and say, “We’d be really grateful for a review today.” And don’t bribe them or [...]
Kitties and Puppies
A fantastic word of mouth story from Brenda at Chesapeake Cats & Dogs. I volunteer with Chesapeake Cats & Dogs (a small nonprofit on Maryland’s Eastern Shore), and we try to make our events unusual and fun. In March, we had a Kitten Shower at a local business, featuring our adoptable cats. We advertised the [...]
In case of emergency
I bet this one wacky product drives a ton of referrals to Costco.com. Think about this: Can we add things to our catalog that aren’t big sellers, but are fantastic conversation starters?
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