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Archive | March, 2011

First impressions matter

March 5, 2011

Every week I get a bunch of books mailed to me by authors hoping to get noticed. They’re always in a crappy, puffy envelope with sloppy stamps and a hand-written address. The impression this gives is “what an amateur.” We mail my book in a nice, heavy cardboard book mailer with a professionally printed label. [...]

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Texas Instruments’ video case study: Spinning a Social Web, presented by Aimee Kalnoskas

March 4, 2011

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in New York or Washington, D.C. to hear brands like Scholastic, GE, Walmart, Delta, USA Today, ConAgra Foods, and more share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program [...]

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Foursquare, Old School: A word of mouth marketing classic

March 4, 2011

Why did hotels stop giving away stationery and postcards? It’s how we used to “check in” and tell our friends that we are “in residence at The Plaza.” If a customer wants to advertise your business, for free (along with the implied endorsement of the fact that they are staying there) — you should make [...]

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Newsletter #822: The “Make the Best of It” Issue

March 3, 2011

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When life hands a good marketer some lemons, they make lemonade. But a great marketer? They’ll make something new, remarkable, [...]

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Give your fans a way to show their love

March 2, 2011

People love Jelly Bellys. But it’s hard to wear a jelly bean. So the Jelly Belly store sells hats, pins, pens, patches, tattoos — and even cologne. How would your fans show off their love for you? Have you given them the tools?

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A quick way to increase email response rates

March 1, 2011

Have you cleaned your email list? If you’re not regularly cleaning bad email addresses out of your email list, you’re really hurting your email effectiveness: Large numbers of bouncing emails trigger spam filters at ISPs. Much less of your good email gets through. Your data is way off. Your open and click rates are skewed [...]

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