You have some kind of contact database. Do you have a field to enter each person’s blog URL? So many companies struggle to find the secret formula to get bloggers to write about them. They think that there’s some big list or inside track that certain PR firms have. Here’s the big secret: Bloggers are [...]
Archive | March, 2011
I was so excited to do business with you …
… but I probably won’t be in 8-10 weeks, when you send me something in the mail. Do it right or don’t bother.
Free advertising
Why isn’t every truck an ad? You can do better that just a logo. Your trucks are seen by more people than anything else you own. Why are you buying billboards — while driving your trucks around blank?
Your short-term offers need long-term benefits
The problem with freebies and coupons is that you get deal-seekers and freeloaders who won’t be back after the deal is done. But free offers do work to bring new customers in the door. To make it work, make sure your short-term offer does something that will lead to a long-term relationship. A great example [...]
You’re going to pick the place with the special extra thing
This hotel restaurant has a kid’s play area. It’s nothing special. Unless you’re a parent on vacation who wants to eat a meal in peace. Sometimes your big competitive advantage is what brings you a new customer. Sometimes it’s the extra little thing you add. Success is picking the right ones, and not getting distracted [...]
Your reviewers are telling you how to do a better job
Look at this great advice from a customer review on Amazon. Do you think the manufacturer read it? Did they learn from it? Or did they just get angry? 4 of 4 people found the following review helpful: buy a bottle of Goo-gone when you buy this radio, June 12, 2008 By S. Dodson (Western, [...]
A good experience that starts before you even arrive
This is how it should be done: From: Melissa Reynolds Sent: Saturday, January 22, 2011 8:05 PM Subject: AVIA FUTURE GUEST! Good Evening Future AVIA Guest, My name is Melissa Reynolds and I am the concierge for the AVIA Long Beach Hotel. It is getting close to your arrival date and I am writing as [...]
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