[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Any time you make something more familiar, more contextual, or more personal for your fans and customers, the better off [...]
Archive | February, 2011
Why people steal movies.
The movie industry has lost billions. Not due to piracy. Due to 1) poor customer service, 2) treating their customers like criminals, and 3) being a pain in the ass. Click for a close up. (I don’t know who made this graphic, or I’d happily give them credit.) P.S. iTunes proves that we will pay for [...]
Don’t wait for your customers to spread the word of mouth — do it for them
Everyone in the neighborhood knows which cleaning service I use. I don’t need to do a thing. The endorsement is obvious and automatic when this car is parked out front. What can you do like this?
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