Working with us is a dream job if you are interested in blogs, social media, word of mouth, or the future of marketing. You won’t just be reading about the visionaries of marketing, you’ll be working with them to make the future more ethical and effective. Stop talking about this stuff — do something about [...]
Archive | February, 2011
An amazing word of mouth campaign for Goodwill
An empty box shows up via UPS. Inside is a map from my house to the nearest Goodwill donation center. This simple, elegant, inexpensive campaign was so remarkable that I told everyone I saw, for weeks. I showed the box to everyone who came to my office. Which is the whole point of word of [...]
How retailers can compete with online sellers: In-person customer service
Screen protectors for phones are a pain to install. I usually get it wrong. The guy at the mall installed one for me — for the same price as buying one online. So I bought a new cell phone case from him too. (Hey retailers: No website can compete with personal service. It’s your one [...]
When does your brand become immortal?
When customers will pay cash to wear your logo.
The TED hotel conundrum
Every year 3,000 incredibly influential people show up in Long Beach, CA for the TED conference. It moved there 3 years ago and fills every hotel in town. The hotels are pretty crusty. No one expected that all these CEOs and celebrities would suddenly be staying for a week, so they haven’t been updated in [...]
The details matter, a poem
Walk into the store to buy a shirt. Lazy stockboy put them in upside down. Lazy manager ignores. Busy customer walks into the store next door.
Work With Me
We're the community for social media leaders at the world's greatest brands. Learn more >>
Learn about my keynote speeches >>
