[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Tiny tweaks, little adjustments, and small ideas can lead to big things. Check out how a few smart marketers are [...]
Archive | January, 2011
Flip it around
Turn your weakness into a benefit. That thing that you think is a big problem — it’s exactly what someone else is looking for. Find them.
How to get people fighting to buy your old junk
REI is a genius retailer in so many ways. But my all time favorite is their semi-annual Garage Sale. You have to be a member to get in. They stack up all the returned stuff that is broken, slightly used, missing a piece, or is otherwise unsellable. They add little notes like, “you could get [...]
It would have been so much easier to make us happy
I was at a major theme park in Texas last week. Great experience — until the end. They had a smart offer — before the end of your visit, you could upgrade your 1-day ticket to an annual pass for only 50% more. So we got in line to upgrade, with a bunch of other [...]
Advertising that makes sense
Most advertising is intrusive and unwanted. Stick your ad in my face — I’m not going to suddenly become a fan. Instead, provide a genuine value: Information, assistance, or entertainment when it is truly helpful. Glad gave away plastic bags in the security line in the San Francisco airport. That’s useful and relevant. And recipients [...]
C’mon, I can’t be the first one to think of this…
A smoke detector starts beeping when it runs out of batteries. You are driven mad trying to figure out which one it is. Usually at 3 AM. Why doesn’t the little red light turn blue so you can find it?
“We’re making this incredible offer because we’re sure you’ll love the shopping experience and will come back often.”
The headline on this smart offer from Micro Center computer stores says it all. And the offer works — we go to the store when we get this postcard, and we usually buy something. (And when we can’t make it to the store, we usually give the offer to a friend.)
Work With Me
We're the community for social media leaders at the world's greatest brands. Learn more >>
Learn about my keynote speeches >>
