When I’m selling my book, I can list it for sale on Amazon in less than 15 seconds. I can fulfill an order (pack, postage, ship) in less than 60 seconds. All because Amazon has the easiest, fastest, simplest selling support system ever. And I’m happy to pay them a sizeable commission because they make [...]
Archive | January, 2011
A simple way to pay for green buildings
This is one of the smartest ideas I’ve seen: PACE is a bipartisan local government initiative that allows property owners to finance energy efficiency and renewable energy projects for their homes and commercial buildings. Interested property owners opt‐in to receive financing for improvements that is repaid through an assessment on their property taxes for up [...]
A gift certificate that you're proud to give
Giving a gift card often feels lazy. Like stuffing cash in an envelope. This box from Timbuk2 makes it cool and special. How can you make your buyer look better to her friends?
SLOBPROOF — the one and only
There are a zillion furniture makers offering stain-proof features. They all look and sound the same. But you’ll tell your friends about furniture that is Slobproof! Being good isn’t good enough anymore. Anyone can do that. If you want your brand to stand out, you need to commit to a brand that is memorable, remarkable, [...]
Are you paying attention? How things change suddenly and radically.
One simple idea can gut the revenue of an industry. Example: Skype has a new offer that could suck hundreds of millions of dollars out of the international call business. They reroute international calls so they work just like local calls (and cost as little). But the interesting part: There’s nothing new about that technology. [...]
Are your fans serenading you? Are they dancing in your parking lot?
Here’s a new goal to set: Become so much a part of your customers’ lives that they start singing about you. Here’s a tiny sample of Applebee’s fan love — in song:
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