A: Make it useful Pretty much every automated door has a sticker like this one — with the Stanley brand name right up top. Day after day, that logo sinks in — especially when you’re shopping for tools. Buying intrusive advertising is wrong. I don’t want your ads on all my stuff. But if you’re [...]
Archive | December, 2010
How much did that little change cost you?
We buy a lot of laptops. They used to have a sticker on the bottom with the Windows license key in case we had to reinstall. But the new laptops we bought (from the same company) hid that sticker underneath the battery. At least 6 people in our office called to ask about ordering replacement [...]
Give Microsoft a break
Everyone loves to bash them and complain about the features. Except … a billion people wake up, boot up Windows, and it works just fine. We all use it, all day, every day. It’s the single most successful thing invented since the car. Quite a remarkable achievement, when you think about it.
Shooting yourself in the foot
Why isn’t there Microsoft Outlook for iPhone? Obviously, because Apple and Microsoft would rather beat each other to death. But Microsoft loses this one. I’ve been a loyal Outlook user forever. I dig deep into the tasks and notes. But I switched to an iPhone (from a Windows phone) — and Outlook tasks and notes [...]
Career Advice: Learn to Edit
Heads up, friends: All the good jobs involve writing and editing. You need to communicate well — in an essay, a blog post, or a tweet. (And this isn’t just marketing jobs. I just deleted 300 of 360 applications for an office manager job because they had weak grammar. There’s not a lot you can [...]
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