I just had a great experience with shopping cart software company Interspire. I’m not a customer, but I’m looking for shopping cart solutions. Within 30 seconds of hearing about them, I was using their live demo to experience the product. I get it, I like it, and I’ve already sent the demo link to my [...]
Archive | December, 2010
A cheap sample is better than a free sample
I love this offer from Paul Fredrick shirts: Get a custom dress shirt for $19.95. You chose the size, the collar, the cuffs. Here’s why it’s a great offer: They make great shirts (the most important thing in sampling). Tryers will love what they get. The low price attracts prospects — and screens out freeloaders. [...]
Where’s the sharing?
I mentioned a good book to a friend. I looked it up on my iPhone with the Amazon app. He wants to buy it. I want to send it to him. But there’s no “share this” button. How many sales have been lost?
Getting personal
I like my Kindle a lot. But the screensavers make me nuts. When I’m at a business event, flashing a creepy picture of Emily Dickinson on my high-tech device just doesn’t do it for me. I can’t imagine the average college kid wants to show off 100-years-dead authors. In a world of increasingly personalized products, [...]
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