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Archive | November, 2010
Don’t screw up the french fries
My vegetarian wife is horrified and frustrated that McDonald’s fries are cooked with beef. She says, “But if they took out the meat, think of how many more people would buy them.” I disagree — they would be insane to change the recipe. Those fries may be the most popular single hot food ever invented. [...]
You know you are loved when …
Walt Mossberg, the tech editor of the Wall SJ promotes a fundraiser to save you. Q: You recommended the great Internet browser bookmark sync tool, Foxmarks; since renamed Xmarks. I have been using it for years to keep Internet Explorer, Firefox and Safari bookmarks synced at work and home. With its just-announced demise planned for [...]
There’s no AND in BRAND #3
Shelley Ryan just left MarketingProfs to start her own business. Should could have set out to be an event producer. She’d be great at it. And she’d be one of a zillion great event producers. But Shelley did the right thing: She picked a narrow, focused, SINGLE thing for her brand: She does “killer webinars.” Genius: [...]
The f&cking weather
Sometimes we don’t want all that information. Sometimes we just want the weather. That’s what TheFuckingWeather.com gives us — and nothing else. Are you trying too hard to make your customers happy? How about doing LESS to make your customers happy? (Thanks for the tip Pete Fader)
I can’t believe we’re still doing that
This blog has a thingy where you can display posts by month written. So do lots of other blogs. Who the hell needs that? Has anyone used that, ever, on any blog? Why would you need to see my old posts from any particular month? It’s there because the first blog software had it. So [...]
Chief Inefficiency Officer says, “Don’t screw up the whisky!”
So many companies build something great — then go off a cliff when they forget to stop at the top. How are you balancing innovation with execution and tradition? Sometimes it’s OK to stop changing and instead invest your effort in keeping something great. That’s the challenge facing Rob Samuels as he prepares to take [...]
You can’t just take it
Every so often a website will take my blog posts and start publishing them. They make it look like I’m a guest writer for their site. (This happens to a lot of bloggers.) No link, no traffic to my blog. Just using my name as a byline isn’t giving me credit, it’s making it look [...]
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