Virgin America’s marketing chief Porter Gale had great advice about creating a word of mouth experience at every moment of customer interaction. We were on a panel together and she said (with my paraphrasing): We’ve got people in a confined space for hours, we’ve got their attention, they’re at their laptop, and we’ve given them [...]
Archive | October, 2010
Did you lose the customer on the way out the door?
We just framed an amazing photo by Justin Guariglia. The best framing shop in town did a fantastic job. But I’m sure I’ll never use them again. They seemed too busy to help me fit it in my car. They seemed bothered by the extra effort. They didn’t help me wrap it properly to keep [...]
Stupid politicians
The New York Times reports on a number of politicians who failed to secure their own names as domain names. BenQuayle.com has nothing to do with the candidacy of former Vice President Dan Quayle’s son, Ben, who is running for Congress in Arizona. Among the advertisers that have used the site is the Democratic National [...]
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