Come to BlogWell: How Big Brands Use Social Media on November 9 to hear SAP, Johnson & Johnson, American Express, Scholastic, SunGard, Pfizer, The Hershey Company, and BlackRock share social media case studies. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant [...]
Archive | October, 2010
What does your business card say about you?
Fantastic business card backs from Cristen Perks of EchoDitto. Each one is hand personalized — which shows a lot of personality. We don’t need business cards to share our street address, we need them to make people want to talk with us a second time.
Being Geoff Ramsey
I say the name “Geoff Ramsey” every time I talk about TV Chef Gordon Ramsay. Geoff is the CEO of market research firm eMarketer, and has been turning out great work for more than a decade. I’m not the only one who makes this accidental switch. Lots of people mention Geoff when trying to talk [...]
#1 thing to remember in a job interview
Ask not what our company can do for you. Ask what you can do for our company.
Best Sandwich Ever! = The Ultimate Sales Secret
Walk into Whole Foods. See a lone man at a lone counter. With just one sandwich to sell. And a sign: Best Sandwich Ever. That’s how you sell: Commit to the message and deliver it without hesitation. Deliver your line with confidence and without hedging. (It’s not the line. It’s the delivery.) P.S. The sandwich [...]
Would you bet your business on the whims of Muammar al-Gaddafi and the Libyan government? Bit.ly did.
The vb.ly domain was seized and shut down by the Libyan government. Folks, stop to think before you buy some cute domain name with a .ly extension. That’s the domain registrar run by the Libyan government, and they have control over all .ly domains. (The same goes for all the country-specific domains.) If you’ve got an [...]
Did you follow up? Word of mouth needs a reminder.
We recently moved to Austin. Our moving company was fantastic. Truly, unbelievably great. After the move, we never heard from them again. With a simple reminder, we would have posted glowing reviews on Angie’s List and Yelp. (They knew we were Angie’s List members — that’s where we found them.) But time passes, enthusiasm fades, [...]
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