The FTC just busted Reverb Communications for lying in social media. Their employees were pretending to be consumers, posting fake reviews, and failing to disclose that they were paid. Full details here. Folks, if you lie in social media, you will get caught. The FTC enforcement campaign is just beginning Truthfulness and disclosure are the [...]
Archive | September, 2010
What’s the simplest way to make life easier?
How do you find your car in the parking lot? This little paper reminder will help. Other garages probably came up with some much more complicated schemes. This works well, and it’s easy. So ask yourself: Is there an easier way to solve the problem? Is there something we can do for a few bucks [...]
Show your customers that you really get them
The American Girl store is an astonishing place. Every detail is designed to make a little girl feel that it’s her store. This one is my favorite: A doll holder in each bathroom stall. Because my baby girl does not want to put her baby on the floor by the toilet, and she doesn’t want [...]
Give them a reason to stop in your store
The Brookstone store at the airport offers to recharge your dead phone for free. What a great offer! Incredibly beneficial: Saves the butt of stressed travelers Easy to do: A few chargers, a power strip, no real cost Relevant: And, of course, they sell travel chargers
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