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Archive | August, 2010

Imagine if every store sent you a nice follow-up note

From Costco: Congratulations on your recent purchase of the VIZIO 371080p 60Hz LCD HDTV  (item #: 810370) from Costco.com. We want you to get the most out of your product so we offer FREE Technical Support. If you experience any problems during set-up, installation or any time thereafter, please call Costco’s Concierge Service at 1-866-861-0450. [...]

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Newsletter #795: The “Show Them the Numbers” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Numbers can be a smart marketer’s best friend. They’re a great way to better tell the story, to show big [...]

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Go ahead and paint your logo on a Zipcar

Zipcar: Get your freaking ads off my sidewalk. I’m a member and a fan, but if you keep doing this I will paint my ads on your cars. This is paint, not chalk. How is this not vandalism? My town is not your ad space. More

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Cheeseburger Smoothie?

Jamba Juice delivers good old fashioned competitive positioning, with humor and style.

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