Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Small gestures for special groups of customers can do amazing things. A few opportunities to do it: 1> Your menu [...]
Archive | August, 2010
Our friends at EyeCare 20/20 just gave 55 people clean water for 20 years — you too can help
Wow! Cary Silverman and the amazing team at EyeCare 20/20 just donated $1,100 to our WOM for Water project through charity: water. They simply asked their fans to get involved with this amazing cause — and in doing so, just brought fresh water to 55 people for 20 years. And they’re not done. For every [...]
Let’s talk like real people
Google’s browser asks me if I want to translate a web page. Not with a complicated menu item, just with a simple plain-English question: “This page is in Japanese. Would you like to translate it?” And if I don’t want to? I click “Nope”. Would the techies and marketers at your company hold a committee [...]
How well does your stuff share on Facebook?
Try to share your own web page on Facebook. Do you get a good image, a clear headline, and great text? Or does the sharer need to clean it up? Look at the example below. A ready-to-share complete pitch without any editing. Lesson: Make it easy for your fans to make you look good.
Advertise your competitors to gain credibility
Gas station chain Murphy USA has a popular phone application called the Cheap Gas Finder that shows the best gas prices in town — even when competitor’s prices are lower. It’s genius. Because even if you occasionally buy from someone else, you look at Murphy’s app, logo, and brand every single day. And over time, [...]
Invite a friend … every single time they use the product
Every time I log into Jungle Disk, there is a link right on the home screen says "Invite a friend to try Jungle Disk Server Edition". Why aren’t you asking every customer to invite a friend, on every interaction? Why aren’t you making it easy? "Please tell a friend" is the "Would you like fries [...]
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