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Archive | July, 2010
Paul Chaney asks you to help raise money for charity: water
Look how social media guru Paul Chaney is helping with our charity: water campaign. Here’s how he does it: Set a goal: He’s calling on his readers to raise $5,000 Ask them to share Stick with it Paul is author of The Digital Handshake and is someone who knows how to start a word of [...]
Want people to spread the word? Use their name and make it personal
Brains On Fire is one of the best word of mouth agencies there is. They know how to create a movement, especially around an important cause. One of the big lessons they teach: Make it personal. Get people involved, hook their ego, and call them out by name. They did just that in their post [...]
Do I really want to wear a necktie with your logo?
Probably not. But you should have one ready if I’m that one fanatic customer who will. Support the passion of your true fans. (PrintingForLess.com gave me this tie years ago. Still have it. Now I just blogged it.)
Karma To Do List (pass it on)
Always… buy the CD from the street musician get a drink from that kid’s lemonade stand go to the charity car wash enter the raffle go to your friend’s play/concert buy your friend’s book bring a posse to do all of the above What else?
What is the janitor’s name?
The word janitor comes from the Roman god Janus, who was the keeper of the keys. Historically, cleaners were honored. They were trusted. We want to go back to that. If you work in a building where you know who the janitor is, you are going to create less dirt. A lesson on respect from [...]
How to blow it in the final inning
A very impressive, very big web design firm did some very impressive, very important research, and published it in a very nice, very well-designed book. And then they let an intern do a sloppy, unprofessional mailing. Details matter.
Advertising is the cost of being boring (Andy Sernovitz tells the hard truth. Hugh MacLeod makes it pretty.)
Advertising is the cost of being boring. If your customers won’t talk about your stuff, you have to pay newspapers and TV shows to do it for you. But when people trust you, they are willing to put their words on the line for you. Please them, inspire them, and they’ll bring their friends to [...]
What’s with the giant mailbox? Why am I wearing that hat?
Learn specific, useful strategies to get people talking about you at Word of Mouth Supergenius, July 20 in New York. This is the “How to be Great at Word of Mouth Marketing” conference. 12 How-to Classes: Simple hands-on lessons on essential word of mouth skills 12 Case Studies: Real-world success stories from Dell, Kraft, and [...]
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