Seth Godin essentials for any marketer/entrepreneur.
Archive | July, 2010
A fascinating new marketing screenplay
Your corporate culture, your brand, and the love of your customers are intimately woven together. These are the ideas that make companies special, that make them grow, that turn them from marketed commodities into things we care about. John Moore is one of the big thinkers in the intersection of corporate culture and word of [...]
Even 2nd graders can raise $7,500
Watch this amazing story of how a class of 2nd graders at The Haverford School raised money for charity: water. If they can do it, you can do it. (So do it! Give here.) How they did it: Videos. Teachers showed a six-part learning series of videos in class, starting with a charity: water [...]
Seth Godin gives his birthday to charity: water
Seth is turning 50. Instead of getting gifts, he’s giving one. He’s asking all his friends and fans to support charity: water. Note the clean, simple strategy: A reason to give today A specific call to action: He asks you to give $50 or $500 It’s easy to do. Take a look at Seth’s post [...]
“Contact us for a quote!”
Nope. I’m busy. Your competitor put the price right on their website. Why do you think I’m going to do the extra work of calling you? (Because of your stock-photo headset hottie?) Lesson: Every competitor is a click away. Don’t expect your customers to jump through hoops for you.
Look who’s coming to Word of Mouth Supergenius!
Join these fun, brilliant, and suspiciously good-looking companies joining us at Word of Mouth Supergenius on July 20 in New York: Abbott Labs, Allstate, Bazaarvoice, Blue Man Group, Brains On Fire, California Tortilla, Charming Shoppes, The Coleman Company, ConAgra Foods, Costco, Coty Prestige, Dell, Domino’s, Duck Brand, Estee Lauder, GORE-TEX, H&R Block, HSBC, Kohler, Kraft [...]
One Day of Love, Happiness, and Word of Mouth Marketing
You have ideas that the world needs to hear. But great ideas don’t always get the recognition they deserve. You need to help it along, and that takes word of mouth marketing. You’ll learn how at Word of Mouth Supergenius, July 20 in New York. This is the "How to be Great at Word of [...]
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