When I read Seth’s blog post via Google Reader, I never go to Seth’s site. Google gets the traffic, Google sells the ads, Google makes the money. Seth does the work. But Seth doesn’t sell the ad, doesn’t get the subscriber, doesn’t get people to the other pages on his web sites. Google wins, the [...]
Archive | June, 2010
When your brand understands you: The Toyota Swagger Wagon
I already own this minivan. I already know I’m cool (in a bald, fat Alternadad way). But it’s great when a company re-connects and re-bonds with existing customers with marketing that speaks to them. That’s what brand-building is all about. Watch this: P.S. This works too.
If you want to become a viral star on the latest social media platform …
… just have a little fun. While there are armies of marketers trying to figure out how to cash in on Chatroulette, Dr. Pepper just put together this simple, fun stunt for April Fools day. The big lesson here: Social media is not about advertising (and advertising in social media is often rude and intrusive). [...]
There's no such thing as "Twitter Debt"
If you follow me, I don’t “owe” you a follow. It’s not an obligation, it’s not a debt, it’s not a transaction. Read and follow who you want to read and follow. Talk with people you enjoy talking to. They’ll follow back if they feel like it. Don’t worry if they don’t have time to [...]
There’s no such thing as “Twitter Debt”
If you follow me, I don’t “owe” you a follow. It’s not an obligation, it’s not a debt, it’s not a transaction. Read and follow who you want to read and follow. Talk with people you enjoy talking to. They’ll follow back if they feel like it. Don’t worry if they don’t have time to [...]
Just explain it and I won’t be so angry
With the usual TSA randomness, security at O’Hare started telling people not to put their shoes in the bins. They want them right on the belt. Which is, of course, different than every other city. So every traveler does it wrong, and every traveler gets yelled at. But one snowy day, the TSA agent said, [...]
How to measure your word of mouth — live with Olivier Blanchard from Word of Mouth Supergenius
As a preview for our upcoming Word of Mouth Supergenius event in New York on July 20th, we’re featuring a bunch of the videos from our last “How to be Great at Word of Mouth Marketing” event in Chicago. It’s going to be an amazing day filled with 12 how-to classes, 12 real-world case studies, [...]
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