1,000,000 readers each year is only 2,740 per day. And the average person has 125 friends on Facebook. So you only need 30 of your readers to re-post your article/video/content/art every day. You can do that.
12 essential word of mouth marketing skills
June 19, 2010
How to be Awesome on Twitter and Facebook How to Respond to Feedback, Posts, Comments, and Tweets How to Stay Ethical and Out of Trouble How to Create Offline Word of Mouth How to Create and Promote Your Blog How to Work with Online Reviews How to Create Buzzworthy Topics How to Create Word of [...]
How Maker’s Mark is turning customers into lifelong brand ambassadors — live Word of Mouth Supergenius preview with Todd Spencer
June 18, 2010
We’re bringing together 31 amazing marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference in New York on July 20. The day will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about [...]
How to create a great job ad
June 18, 2010
You can agonize over a written job description — or you can just tell people what you’re looking for. A simple video like this has personality and shows the real you: Do you want to attract people who are resume-bombing generic LinkedIn ads, or do you want people who understand and respond to social media? [...]
Newsletter #787: The “10 Reasons I Love Zappos” Issue
June 17, 2010
Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, I’m sharing a big list of [...]
How to work with online reviews — live Word of Mouth Supergenius preview with Yelp’s Kevin Lee
June 16, 2010
We’re bringing together 31 amazing marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference in New York on July 20. The day will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about [...]
You’re hearing about Zappos CEO Tony Hsieh everywhere. Now you get to meet him.
June 16, 2010
Tony’s new book, Delivering Happiness, is the real deal. It’s a book you have to read. It’s a fantastic guide to how to create an amazing corporate culture that turns customers into fans and employees into evangelists. Tony is the keynote speaker at our Word of Mouth Supergenius conference. Join us and meet Tony. You’ll [...]
Help us build 20 wells for 20 amazing communities — and help show the world what word of mouth can do
June 15, 2010
Word of mouth can change the world. It makes companies better. It makes industries better. It makes the world better. It can even build 20 wells, in 20 communities, that can forever change the lives of 5,000 people. It’s this kind of world-changing, business-bettering, you-can-do-it word of mouth that we’ll be talking about on July [...]
Showing off the customer love
June 15, 2010
A fantastic review on the bulletin board at the luscious Torchy’s Tacos. Do you show off your amazing reviews? Or are they buried in a drawer or on a crowded website? Brag about it when your customers are in love with you. Just in case you forgot the original tune:
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