I don’t know your faith’s view on motorcycling, but I know good marketing when I see it. Take a lesson from Blessing of the Bikes at the Madison Avenue Baptist Church: Figure out a way to make subsets of your customers feel special. They’ll appreciate it, and they’ll bring their friends. (Thanks, Merrill Richmond)
Archive | May, 2010
Being straightforward, proactively, gets you trust and loyalty
I sent my shoes to Allen-Edmonds for recrafting. (It’s their fantastic service where they rebuild your beloved, broken-in shoes as good as new.) It was taking an unusually long time to get them back. Then I got this email: Given the prolonged negative economic conditions, we decided to help out our loyal consumers by running [...]
How to get more referrals
Word of mouth may be luck … but word of mouth marketing is a set of things you can do to make it happen. Take referrals. “Hope” isn’t a good strategy to get your happy customer to tell a friend. You need to ask for referrals, to cultivate them, and to put a plan in [...]
If you make me listen to a sales pitch when I activate my credit card, I’m going to think you’re an ass
Why don’t you thank me for doing business with you for another year? Why don’t you show some appreciation for my ongoing loyalty? Why don’t you thank me for the annual fee I just paid you?
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