This is so great that I’m going to quote the whole thing. Read the original in the SlideShare newsletter here. Resumes are Old School, Use SlideShare & Twitter to Get Hired Laura Gainor wasn’t always the PR & Social Media Strategist at Comet Branding and this is the story of how that came to be. [...]
Archive | April, 2010
Give away personal products to sell BtoB products
Providing free or cheap personal use is the best marketing for complex BtoB products. Eventbrite lets you use their high-end event registration tool for free for your personal events or parties. They make their money charging a commission for big events that sell tickets. Every big business event planner gets to fall in love with [...]
I’m on a Horse: Advertising vs. Word of Mouth
Advertising and word of mouth aren’t opposites. When advertising is truly special, the broad reach of a national campaign can spark the biggest word of mouth craze. It’s rare, because most advertising sucks. But every so often, something oh-so-special happens: Where’s the Beef, Wazzup. And now, the Old Spice “The Man Your Man Could Smell [...]
Word of Mouth Marketing Strategy in 50 Words
Do I give my customers and fans something interesting to talk about? How can I help them tell a friend? How can I make it easier? How can I remind them? How do I help them tell more friends each time? How can I thank them? Am I having fun?
Peep Show
Every year the Chicago Tribune does a Peep Show — a contest where readers create dioramas from Peeps. The winners get displayed in the paper’s showcase window on Michigan Avenue. Check out this year’s entries. What can you do to involve your customers? Something simple, cheap, and fun.
How to save print publications
Get rid of the printing. It’s about the value of the words you write, not how they are delivered. If you write something worth paying for, you’ll get paid. If you write crap, you’ll go broke, even if you’re a big famous newspaper or magazine. Example 1: I was emailed a PDF of an issue [...]
I made a mistake
We’ve been hosting our email with the same company for 10 years. It’s been rock-solid, with the occasional problem solved quickly and well. We were the first in line when they offered a new, upgraded server. And the transition was a disaster. Tech support was surly. I had to pull strings with senior management to [...]
How to use a blog to handle a crisis
WindsorONE sells high-end specialty lumber products. The earthquake in Chile disrupted two of their mills down there, causing delays in shipping and temporary price hikes. Their response is an example of how it should be handled: CEO Craig Flynn started a blog for customers and partners. There are no press releases or PR spin. It [...]
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