Personnel Concepts sends fake legal warnings to sell you posters. Sleazy fraud.
Archive | April, 2010
Poem About Advertising
Someone sends an envelope With a book of poems About marginalia And other stuff on the side Promoting Google Sidewiki But really showing us that Great marketing is simple And feeds the imagination Marginalia – Billy Collins Sometimes the notes are ferocious, skirmishes against the author raging along the borders of every page in tiny [...]
Joe Girardi, world famous copy machine repairman and New York Yankees manager, says “BLI. MFP. WTF?”
There should be a museum for advertising this bad. (click for a close-up)
Make your customers look fantastic
See’s Candies has this amazing online thank-you card maker built into their web site. You can customize the card, add your own photos, and make it look truly personal. It’s $4, but that’s what Amazon charges for generic wrapping paper. My readers know that lame thank-you notes with a mail-order gift are a big pet [...]
6.9%. Would you infuriate your customers for that?
6.9% of revenue is what the airlines got for extras like bag-checking charges. Do the math: How many customers switched to a no-gouging airline? How many people skipped a flight and drove instead? How many paid this time, but will never fly with you again? How many hate your guts?
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