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Starbucks’ video case study: Building Meaningful Customer Engagement

March 4, 2010

BlogWell - How Big Brands Use Social MediaCome to BlogWell: How Big Brands Use Social Media on April 7 in Cincinnati to hear Dell, Duke Energy, Procter & Gamble, Hilton Worldwide, AT&T, Tyson Foods, Rogers Communications, and General Mills share case studies in corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell San Diego:

Alexandra Wheeler and Matthew Guiste’s big idea: If it doesn’t matter on Twitter, it doesn’t matter.

Alexandra and Matthew’s case study covered how they got management buy-in, how social fits into a larger digital strategy at Starbucks, and how they use Twitter as a monitoring tool.

Tagged as: BlogWell, marketing training, Sernovitz, social media training, Starbucks, WOM, word of mouth, word of mouth marketing

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I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.

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