[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sometimes a great way to refresh your business and earn some buzz is by shaking things up and [...]
Archive | March, 2010
Starting conversations, one at a time
Brian Goulet makes handmade, inscribed wooden pens. Truly fantastic stuff. But how does a one-person business stand out in a mass-produced, mass-marketing world? A small business can’t advertise their way past the clutter. You can’t do a mass-outreach campaign. But you can use your uniqueness to your advantage. Do what Brian did: Start giving unique [...]
Saving the world isn’t as hard as you think
Cargo ships are giant fuel-guzzling polluters. Sailboats were invented 6,000 years ago. What if we stick a sail on cargo ship? Reduce fuel use, cost, and pollution 35%. SkySails invented it. (More on how GE cargo ships are using it.) Satellite communications need giant dish antennas. Disaster zones don’t have them, and they are too [...]
How to instantly get more press coverage — a cut-and-paste memo to your PR team
Dear PR Department: Why are the videos on our website copyrighted? Why are they in some weird proprietary player? Why can’t people just grab them and put them on their blogs and websites? I thought the whole point of making corporate videos was to get press and exposure. Doesn’t making the videos impossible to share [...]
What if you’re not big enough to get word of mouth?
Answer: Team up with friends! Your little business may not generate break-through buzz. But a crew of similar businesses with more to talk about can become a buzzworthy story. 12 local Chicago childrenswear designers joined together to create the Kooky Children’s Shop. They now have enough collective activity to support a group website and pop-up [...]
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