How hard is it for a customer to leave? Do you make them go through a big argument? Do you refuse to let them cancel online? Do you give them a hard-sell sales pitch? Do you charge an abusive cancellation fee? The exit experience is fundamental to how your brand is perceived. If you make [...]
Archive | March, 2010
The coolest direct mail package you've ever seen
Sometimes you see marketing so awesome you just have to share it. Like this amazing mailing from sound designers GGRP — a working record player made from cardboard. (Great find via The Dieline blog. More here and here.)
The coolest direct mail package you’ve ever seen
Sometimes you see marketing so awesome you just have to share it. Like this amazing mailing from sound designers GGRP — a working record player made from cardboard. (Great find via The Dieline blog. More here and here.)
How a 5 cent piece of plastic can kill your business
Exercise equipment should have a magazine holder. Like this. I’ve started to see very fancy machines from TechnoGym that don’t. They are very nice machines. Top of the line. Lots of hotels are buying them. But I don’t care about all the other features if my reading material keeps falling on the floor (and resting [...]
Turn the miserable into the awesome
Sick kid. Waiting at the pharmacy. Could be a disaster. Give kid a coloring book. Kid has fun. Now kid insists that this is the only pharmacy she’ll go to. Parents switch pharmacy. Lesson 1: It’s easy and cheap to thrill customers. Do it. Lesson 2: The person who influences a purchase often isn’t the [...]
You only need one great feature
Our brains can’t handle a hundred facts. We need one big reason why something is good. Look at the photo. What do they feature? “Awesome Private Yard.” I’m sure there are other nice features of the house. But you only need one feature for this sentence: “Honey, let’s check this place out. I hear it [...]
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