Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program [...]
Archive | February, 2010
Watch me dance: This is exactly the right way to get word of mouth
After every Broadway performance of Hair the audience is invited on stage to dance the last song. The dance is filmed and posted online the same night. Audience member can tag themselves and share the video on Facebook. Folks, this is genius word of mouth marketing at its very best: It makes the fans the [...]
Turner Broadcasting System’s video case study: A Thriving Media Company in the Social Media Era
Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program [...]
Sweat the details: The little things matter
Rainforest Cafe is a masterpiece. They cram an entire theme park into a restaurant, and little kids love it. The attention to execution and detail is fantastic. Except: No kid-size sinks or urinals. Which is a royal pain at an awkward moment. So while I’m lifting my kid to the sink, he accidentally soaks his [...]
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