We recently had a good reminder that social media monitoring still requires the human touch. A quick search on our company name, GasPedal, used to give us all we needed to know. Until Toyota’s gas pedal problem. Now there’s 99x the volume, and none of it is about us. (Although, after 11 years, people finally [...]
Archive | February, 2010
Free Kills
Everyone is all excited about the idea of free. Free software, free content, and Chris Anderson’s book, Free: The Future of a Radical Price. But it’s not always good. When something is given away free, it kills the market for similar products. iTunes is a very adequate music manager. But it doesn’t work well for [...]
Job opportunity: We’re looking for a brilliant director of sales
We’re quickly growing here at GasPedal and have an immediate opening for a director of sales for our Social Media Business Council community. A few must-have qualities: Proven BtoB sales experience with VP- and C-level execs at large corporations Strong knowledge of social media and word of mouth marketing Consultative and approachable — our product [...]
Superbowl
Ze Frank speaks for me: Best line: “Everyone knows it takes millions of dollars to create compelling content.” Ze’s Website
How to scare away new customers
We ordered a sample pack of a new kind of computer paper. We even paid $10 for the samples. They charged us $10 shipping. We ordered $150 worth of parts from a catalog on our first order. We forgot a few things, so we bought $20 more. There was a $4 ‘small order fee’. There [...]
Cthulhu: Bad names stop word of mouth
A great quote from MyTVWithoutPity: The problem with films with unpronounceable names is that word of mouth drops down significantly. I can’t imagine too many invites to Cthulhu. This is great lesson for anyone naming a product. If you want someone to talk about it, you need to give it a name that people can [...]
A bathroom worth talking about
The family restroom at IKEA is quite cozy: It shows off their products nicely. And it can turn a 2-kids-crapping-and-screaming-at-the-same-time experience into a calm surprise. Every person who walks into that bathroom tells someone. 50 people a day, 18,000 people a year. Homework: Find one simple thing at your company that you can make surprisingly [...]
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