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Every toy with a battery requires a screwdriver to open the childproof battery compartment.
Leapfrog replaced it with a screw you can open with a penny.
Hassle gone + kid happy = parent buys more from you.
What tiny little thing can you change to thrill your customers?
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{ 3 comments… read them below or add one }
Great post, Andy. Although, the amusing thing is that the drawing shows that a dime should be used, yet Roosevelt faces left on the dime, not right. But, I’m probably the only one who would notice that.
what’s awesome is that the penny costs less than the screwdriver…i don’t care how many toys you mass produce. Very funny.
Leapfrog’s move to change the screw-backing demonstrates the company’s advanced understanding of their consumer. I really applaud this action and encourage other companies to continue being open to change.