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I would have bought a $3 bottle of water in my hotel room. Probably two.
But you got greedy and got nothing.
Someone with a spreadsheet told you that you could get away with selling $7 waters.
But no spreadsheet warns you when you’re acting like an ass.
No spreadsheet warns you when your pricing makes a customer feel like a sucker if they buy from you.
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{ 6 comments }
I totally agree with you, it’s so true. I don’t understand the business case of most (top) hotels behind their room service strategies. As long as they have prices like this they will never get single dollar from me.
)
Yeah, I’m lazy when I travel and will pretty much just pay for the overpriced crap in my room. But there’s a point where I’d probably just drink from the bathroom sink, just to “stick it to the man.” $7 water is that point.
Andy:
So true. I saw that exact bottle at the Intercontinental while in Chicago for Supergenious (OUTSTANDING event by the way).
The other one that blew me away was that they charged $17.95 for 24 hours of internet access.
I can’t imagine they make enough from that type of stuff to make up for the bad taste they are leaving in the mouths of the people who stay there.
Kevin
Andy: $7/bottle definately drives me for the sink…even if they didn’t wash the glass before my visit!
As an interest group of one, let me ask you a question that pops into my head every time I encounter this basic situation: Do outraged (bemused?) guests attribute any of their negative opinion/negative WOM to the water brand? If so, does $7 Deer Park upset you more than $7 Evian.
Always curious and thought it a perfect opportunity to ask another their opinion.
…and don’t forget, this bottle of water was $6.95 “subject to gratuity and local tax.” Probably more like $8.50.
I have yet to make a purchase in my hotel room and am further offended by the price gauging that occurs. Do they honestly think I wont go to the pharmacy/restaurant/mini-mart next door on my way in to grab snacks and drinks?
Lots of reasons NOT to buy bottled water even at $2/bottle:
http://lighterfootstep.com/2008/05/five-reasons-not-to-drink-bottled-water/
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