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The biggest bag of M&M’s you’ve ever seen

December 12, 2009

image Our favorite thank-you gift is a giant 52 oz. bag of M&M’s. It’s ridiculously huge.

We get a better response to this gift than when we send fancy gift baskets, expensive cheesecakes, or gourmet desserts.

Why? Because it’s surprising.

A silly-sized bag of your favorite candy, even if it only costs $8 at Costco, is worth talking about. It’s totally weird and makes you smile.

A standard corporate gift, no matter how nice, is something anyone can buy and everyone does. Not remarkable.

Be interesting or be invisible.

Tagged as: corporate gifts, Sernovitz, WOM, word of mouth, word of mouth marketing

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2 comments. Read them below or add one. (Trackback)

{ 2 comments }

Drew Griffin December 12, 2009 at 12:58 pm

Andy, this is what I was going to get you for your Birthday! Happy Birthday and thanks for the gifts of insight all year! -Drew

Andy Sernovitz December 13, 2009 at 8:45 am

Thanks, Drew, for all your support and kind words!

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I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.

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