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Follow the sale with a little extra

December 23, 2009

image After ordering from eBags, they send me a little note:

Is this order a gift that is being shipped directly to the recipient?
If so, send a fast & FREE eCard Gift Announcement via email. Click here to learn how.

I get to this fantastic, simple page (click for a close-up):

image

With one low-tech ecard, they’ve done a few big things:

  1. Brought me back to the web site for a second visit.
  2. Got me to send a well-branded promotion to my friend (who might have not known where the gift came from).
  3. Got my friend to visit ebags.com to see the card.
  4. Made me feel good.

Tagged as: eBags, GasPedal, WOM, word of mouth, word of mouth marketing

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