I’m thrilled to say last week’s Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference was a fantastic event and we owe a big thanks our brilliant speakers, attendees, sponsors, and partners who helped make it all possible.
Our big mission of the day was to get beyond generic ideas and theory and get down to real word of mouth, with a focus on earning the respect and recommendation of our customers. Thanks to our brilliant lineup of speakers offering a wide-range of word of mouth expertise, we were able to make that happen. We knew the day was going well when even those of us who cover the topic every day were filling our notebooks with new ideas.
If you weren’t able to join us for the day or are looking for a follow-up, be sure to check out our live coverage from the day:
Opening Keynote
- Love or Marketing: How Word of Mouth Will Save Your Brand — with GasPedal’s Andy Sernovitz
12 how-to classes
- How to Work With Bloggers and Influencers — with Ogilvy PR’s Virginia Miracle
- How to Create Your Word of Mouth Marketing Plan — with GasPedal’s Andy Sernovitz
- How to Measure Word of Mouth — with BrandBuilder’s Olivier Blanchard
- How to be Awesome on Twitter and Facebook — with CME Group’s Allan Schoenberg
- How to Create Offline Word of Mouth — with Thoora’s Saul Colt
- How to Create and Promote Your Blog — with Social Media Explorer Jason Falls
- How to Inspire WOM With Customer Service — with Get Satisfaction’s Lane Becker
- How to Stay Out of Trouble: WOM Ethics, Policies, and Training — with GasPedal’s Andy Sernovitz
- How to Respond to Feedback, Posts, Comments, and Reviews — with Converseon’s Lindsay Lebresco
- How to Create a Fan Community — with Brains On Fire’s Spike Jones
- How to Create Word of Mouth on Zero Budget — with Johnson Gray Advertising’s Randy Lopez
- How to Create Buzzworthy Topics — with WOMMA’s John Moore
Halftime Show
- Will It Blend? — with Blendtec’s George Wright
12 real-world case studies
- Texas Instruments — with Telligent’s George Dearing and Texas Instruments’ Devashish Saxena
- Bucks First Credit Union — with Bucks First Credit Union’s Braden Young
- Starbucks — with Starbucks’ Matthew Guiste
- Random House — with Affinitive’s Warren Ackerman
- PEMCO — with PEMCO’s Rod Brooks
- Maker’s Mark — with Doe-Anderson’s Todd Spencer
- Intuit — with Intuit’s Kira Wampler
- Coca-Cola — with Coke’s Adam Brown
- Domino’s — with Ramon De Leon of Domino’s
- LEGO — with Jake McKee of Ant’s Eye View
- The Land of Nod — with Bazaarvoice’s Sam Decker and Michelle Kohanzo of The Land of Nod
- Dreamfields Pasta — with ExactTarget’s Jeff Rohrs
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Also, you can check out all the live discussions from Twitter by checking out the hashtag #Supergenius
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I never heard about the word of mouth conference.