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A great direct mail campaign

December 18, 2009

IMG_1278IMG_1281A new parking garage opened up across the street from our office. They sent out this simple direct mail campaign: a flyer and a real pre-paid pass for $5 parking.

It’s the first piece of direct mail that we were fighting over. It did what all direct mail should:

  • Get you to open it
  • Convey the value instantly
  • Make it easy to respond

Great marketing should be simple.

Tagged as: direct mail, flyer, open rates, Sernovitz, WOM, word of mouth, word of mouth marketing

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