Every business decision is a choice about how to use a resource. You have a finite amount of time, people, tools, and cash. Use them well and you thrive. Use them poorly and you stagnate. It comes down to a simple choice: I could use this $100 thing for project A or project B. Both [...]
Archive | November, 2009
Beyond Buzz — live with author Lois Kelly
We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people [...]
Congratulations to Facebook for fighting the spammers
Facebook just won a $712 million lawsuit against spammer Sanford Wallace. They deserve our support and congratulations for doing this. The bigger question: Why aren’t more companies doing more to stop spammers? The major email providers should sue the crap out of every spammer on earth. They won’t win often, but they’ll scare enough of [...]
How to work with bloggers and influencers — live with Rick Murray
We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people [...]
Executives should think like designers
Two big insights from Tim Brown, CEO of IDEO and author of Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. From The Conference Board Review (full article here): Your customers are the least useful source of new ideas. They are happy with the status quo — or they wouldn’t be customers. Ask [...]
How to create a fan community — live with Brains on Fire’s Spike Jones
We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people [...]
The Ethicist Gets It Wrong: Rally Your Fans to Write Good Reviews
Randy Cohen, the New York Times‘ Ethicist, says that it’s not OK to ask your fans to review you. He says that if you are getting negative reviews, you should suck it up. (Full story.) I disagree. It is absolutely OK to ask your fans to review you. It should be a fundamental part of [...]
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