[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] It’s more rewarding to work at a company that does its part to make the world better. You [...]
Archive | November, 2009
How a blog will change your career
Read this great post by Chad Levitt on Dan Schawbel’s Personal Branding Blog. It’s the best telling of how a simple blog can change your career. … one evening while working on some last minute action items a colleague of yours sits down in your cube and says, “I’m really enjoying your blog – keep [...]
How LEGO is connecting their amazing network of fans — live with Ant’s Eye View’s Jake McKee
We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people [...]
How we’ll solve the energy crisis
With cleverness and good-old-fashioned supply and demand. WindTronics is selling a $6,000 wind turbine at Ace Hardware that can power 20% of your household needs. If power gets really expensive or unreliable, we’ll all run out and buy five of them. I don’t know about you, but my TiVo and laptop are getting electricity, whatever [...]
What replaces the matchbook?
Matchbooks are word of mouth gold. We grab them in a restaurant, we share them with our friends, we save them for years, and they get passed around. Most important, matchbooks help with one of the biggest rules of word of mouth: Never let someone leave your business without something to share. With the decline [...]
I’m looking at a bag of popcorn labeled “100% whole grain”
No $#!T, Sherlock. It’s a bag of corn. Absurd health claims have gone too far.
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