My kids will only use markers in this case from Crayola. It’s their special “marker house”. No way a competitor gets to break that rule.
Crayola didn’t change the product, they just added value to the packing. Or (if you want to think deep thoughts) is the packaging the product?
What are the minor changes you can do to make your product unique and competitor-proof?
Share This Post
Thanks for the word of mouth! Your message has been sent!
Please enter a valid email.
Your email failed. Try again later.
ConAgra Foods: Embracing a social media culture
Kraft: Building structure around social media management
BlogWell: How Big Brands Use Social Media
SMBC: Building social media to scale
Microsoft: Learning (and playing) with Ribbon Hero
