I ate crickets and worms at Whole Foods in Chicago. They invited the Chicago Nature Museum to come in and do a demonstration about edible insects.
I love these simple, fun promotions. It was a great little event, it got a lot of buzz, and everyone in the store had fun. It didn’t cost any money and it helped a local non-profit.
To do: Find a local non-profit to do something fun at your business in exchange for the publicity.
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