The point of advertising is to make you stand out. The point is to differentiate your brand so people know what you do and why they should call you.
If I can erase your name from an ad and replace it with a competitor’s — your ad suck so bad.
Here are 5 ads for law firms from the same issue of Crain’s Chicago Business.
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Useless. Not a single bit of value was added to any of these firms. They should have used the money to buy a really great new car for the associate who brought in the most new clients instead.
Read the book Why Johnny Can’t Brand to learn how to fix it.
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This is exactly what Millward Brown has been saying for years! Effective ads have to be memorable and those memories must evoke the brand. There is no such thing as an effective ad that doesn’t create branded memorability.