Previous post:

Next post:

Ask for help from your fans. Be specific.

November 27, 2009

Your customers love you. They want you to win. They want you to thrive so they can keep buying your stuff.

But have you asked them for help? Given them an action step?

This is a secret of political organizing: Don’t ask for generic support. Ask for a single action. Just one. (Then another. Then another.)

Generic fandom is nice. But most people don’t know what you need, or how to start.

Try this: Ask your customers to write a review. Tell them it’s important before the holidays. Don’t give an incentive, just ask them to do it. They’ll do it!

Here is a simple postcard example from the folks at Bacon Salt (click for a close up):

IMG_0296 IMG_0295

Tagged as: Bacon Salt, customer reviews, Sernovitz, WOM, word of mouth, word of mouth marketing

Share This Post

Email to a friend:

Privacy: We won't save or reuse these emails.

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.

Comments

1 comment. Read them below or add one. (Trackback)

{ 1 trackback }

Tinker, Tailor, Candlestick Maker: Four Tips for the Small Business Jack-of-All-Trades | Small Business Insurance Finder
April 15, 2010 at 12:47 am

Comments on this entry are closed.

Previous post:

Next post:

Your Friendly Host

I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.

I'm an author, professional speaker, consultant, and teacher.

I look like this. I'm a Sagittarius. These are my turn-ons. The greatest album in the world. Full bio here...

I Teach Word of Mouth Marketing

GasPedal LogoYou can have amazing word of mouth.

Word of mouth marketing is something you can do very well. My company GasPedal will help you get started quickly, with simple-but-intense training, honest answers, and eye-opening ideas. GasPedal's fast, how-to marketing strategies are affordable, easy to execute, and deliver measurable ROI in 60 days.

Learn more: http://gaspedal.com

Social Media Business CouncilJoin the Social Media Business Council, a brands-only community that helps large organizations build successful social media programs.

Learn more: http://www.socialmedia.org

Tell a Friend

We will not use email addresses for any purpose other than sending this recommendation. (Privacy Policy)

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.