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Advertising that makes you stop and play

November 24, 2009

Advertising’s job is to stop us.

Bad advertising stops us from enjoying our show. It interrupts us.

Good advertising makes us stop and smile and play and laugh.

Here’s a live ad for Travelers Insurance from the Minneapolis airport:



Advertising is only worth doing if it is truly awesome.

Tagged as: advertising, Sernovitz, Traveler's Insurance, WOM, word of mouth, word of mouth marketing

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I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.

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