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30 interviews with some real word of mouth marketing supergeniuses

November 27, 2009

If you’ve been following us for the past few weeks, you know we’ve collected a bunch of interviews with our fantastic speakers as previews for our Word of Mouth Supergenius event on December 16.

In case you missed a few, here’s the full list. Lots of great ideas on earning the respect and recommendation of your customers here:

Adam-BrownAdam Brown: How Coca-Cola empowers fans from all over the world to join in the conversation

Allan-SchoenbergAllan Schoenberg: How to be awesome on Twitter and Facebook

Andy-NulmanAndy Nulman: Pow! Right Between the Eyes: Profiting from the Power of Surprise

Andy-SernovitzAndy Sernovitz: Love or Marketing? How word of mouth will save your brand

Andy-WibbelsAndy Wibbels: Blogwild!: A Guide for Small Business Blogging

Bob-PearsonBob Pearson: How to create your word of mouth marketing plan

George-WrightGeorge Wright: Strategy and success of the Will It Blend? series

Jake-McKeeJake McKee: Diving into LEGO’s strategy behind connecting their amazing network of fans

Jason-FallsJason Falls: How to create and promote your blog

Jeff-RohrsJeff Rohrs: How Dreamfield’s Pasta earned love from fans and built a permission-based following

Jeff-RohrsJohn Jantsch: Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide

John-MooreJohn Moore: How to create buzzworthy topics

Kira-WamplerKira Wampler: How Intuit is creating word of mouth by connecting small business leaders

Lane-BeckerLane Becker: How to inspire word of mouth with customer service

Lindsay-LebrescoLindsay Lebresco: Speaking on how to respond to feedback, posts, comments, and reviews

Lois-KellyLois Kelly: Beyond Buzz: The Next Generation of Word of Mouth Marketing

Matthew-GuisteMatthew Guiste: How Starbucks used fan feedback to help launch via

Mitch-JoelMitch Joel: Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.

Olivier-BlanchardOlivier Blanchard: How to measure word of mouth

Paul-GillinPaul Gillin: Secrets of Social Media Marketing

Randy-LopezRandy Lopez: How to create word of mouth on zero budget

Rick-MurrayRick Murray: How to work with bloggers and influencers

Rob-HowardRob Howard: How Texas Instruments’ E2E Community is driving productivity through increased engagement

Rod-BrooksRod Brooks: How PEMCO tuned in to their customers’ wants and needs to build relationships

Sam-DeckerSam Decker: How The Land of Nod used fan feedback to improve customer service and build trust

Saul-ColtSaul Colt: How to create offline word of mouth

Spike-JonesSpike Jones: How to create a fan community

Todd-SpencerTodd Spencer: How Maker’s Mark is turning customers into lifelong brand ambassadors

Warren-AckermanWarren Ackerman: How Random House is connecting its teen readers directly with authors

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I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.

I'm an author, professional speaker, consultant, and teacher.

I look like this. I'm a Sagittarius. These are my turn-ons. The greatest album in the world. Full bio here...

I Teach Word of Mouth Marketing

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Word of mouth marketing is something you can do very well. My company GasPedal will help you get started quickly, with simple-but-intense training, honest answers, and eye-opening ideas. GasPedal's fast, how-to marketing strategies are affordable, easy to execute, and deliver measurable ROI in 60 days.

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