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Why you should give away a lot of free stuff

October 23, 2009

Because you never know when someone is going to show it to a friend.

Give away samples, handouts, shirts, stickers, toys–everything.  Most will never be seen again, but every so often you get a big score.

I sent 300 copies of my word of mouth marketing book to the BazaarVoice Customer Summit. One of them showed up on Ze Frank’s show on Time.com.

(Watch Ze — he’s one of the smartest and funniest people I know. I talk with Ze here about why viral marketing is a myth.)

ze 3

Tagged as: freebies, giveaways, Sernovitz, WOM, word of mouth, word of mouth marketing, Ze Frank

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I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.

I'm an author, professional speaker, consultant, and teacher.

I look like this. I'm a Sagittarius. These are my turn-ons. The greatest album in the world. Full bio here...

I Teach Word of Mouth Marketing

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Word of mouth marketing is something you can do very well. My company GasPedal will help you get started quickly, with simple-but-intense training, honest answers, and eye-opening ideas. GasPedal's fast, how-to marketing strategies are affordable, easy to execute, and deliver measurable ROI in 60 days.

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