Anthony and Jon own the B.Good burger joints in Boston. They do an amazing job of encouraging customers to connect with them — by thinking of everyone as part of their family. Just look at the language at the sign-up form for their newsletter. We’ve got love to give. So, we started a family. And [...]
Archive | October, 2009
An amazing job application
You will not get a job if you just email a resume. The HR department just received 20,000 identical emails. Do something to stand out or you’ll never break through. At one extreme: Here’s the coolest job application I ever received. A pizza box full of items to show that the applicant gets who we [...]
The Meat(ball) of the Matter: Give people something to talk about
Average movie attendance drops 42% after the big opening week –but Cloudy With a Chance of Meatballs only dropped 19%. Word of mouth was clearly pushing the movie. When you get this kind of excitement you need to fuel it. How? By giving people something to talk about. Sony did a great job by making [...]
Pandora has a Pants Problem
I listen to the Pandora free music service constantly. I love the company and want to support them, so I was going to send them $36 to upgrade. But I listen late at night. When I’ve got … No pants. No pocket. No wallet. No credit card. And they don’t take PayPal. At least twice [...]
How to double your retail sales tomorrow
Right now, go outside and count how many people walk past your front door without looking inside. Now put up a sign with an offer. Any offer. Count how many extra people it brings in. Test another offer. And another — until you double the number of walk-ins you pick up. I love this sign [...]
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