We’ve interviewed 30 amazing word of mouth marketing experts and we’re going to be sharing all the content on our Facebook page over the next few weeks. Listen and share here: http://facebook.com/gaspedal See them all live at Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 [...]
Archive | October, 2009
Ford’s video case study: “From Zero to 60: Ford’s Social Media Story”
Come to BlogWell: How Big Brands Use Social Media on November 10 — hosted by Newell Rubbermaid — where you’ll hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies on how to create a fantastic social media program. You’ll learn how to get [...]
Announcing Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference
If you read this blog, you know that word of mouth marketing is the secret to health, wealth, happiness, weight loss, white teeth, and great hair. Actually, it’s the secret to creating a company that people love to talk about and love to work at. And it’s not a secret. I’m thrilled to announce that [...]
Make sure your fans are fully loaded with the tools they need to recommend you
Word of mouth comes when you least expect it. You never know when a fan is going to suddenly want to recommend you. Advice: Make sure they have stuff to share, wherever they are, whenever they want it. If they want to wear you logo on a hat or a shirt or a sticker — [...]
How to get really, really slow word of mouth
Sometimes you want people talking about you every day. Sometimes, you need them to talk about you every so often — once a month, once a year, or when someone asks. If you sell something like flooring, you want your customers to remember your name for a long time. When a friend asks a customer [...]
Progressive’s video case study: Starting conversations in social media
Come to BlogWell: How Big Brands Use Social Media on November 10 — hosted by Newell Rubbermaid — where you’ll hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies on how to create a fantastic social media program. You’ll learn how to get [...]
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