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Is a new customer worth a burrito?

October 27, 2009

I don’t know what you spend to reach a potential customer, but I bet it’s more than $5. How much more would you spend if you could get a live prospect in your office for an hour?

I love this simple promotion from REI. They offer free lunchtime seminars, and everyone gets a Chipotle burrito. Both brands get great promotion and a ton of goodwill.

Is your marketing this simple? Are you making things too complicated?

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Tagged as: Chipotle, customer acquisition costs, REI, Sernovitz, WOM, word of mouth, word of mouth marketing

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