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How to stay in compliance under new FTC social media regulations

October 8, 2009

For a quick crash course in staying ethical under the FTC’s new rules on disclosure and ethics in social media, check out my live presentation from our recent BlogWell in Minneapolis.

In addition to the live video, also check out:

And to see a live follow-up presentation on the subject — as well as 8 great case studies from fantastic brands like Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot — join us for BlogWell in Atlanta on November 10.

Tagged as: disclosure policies, ethics, FTC regulations, Sernovitz, social media disclosure, WOM, word of mouth, word of mouth marketing

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links for 2009-10-08
October 8, 2009 at 6:07 pm

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I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.

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