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CME Group’s video case study: “Marketplace 4.0 at CME Group”

October 25, 2009

BlogWell - How Big Brands Use Social MediaCome to BlogWell: How Big Brands Use Social Media on November 10 — hosted by Newell Rubbermaid — where you’ll hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies on how to create a fantastic social media program.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Minneapolis:

Allan Schoenberg’s big idea: “Whatever the platform, be a conversation starter.”

Allan’s presentation covers how after using Twitter for about a year, they’ve grown their follower count to over 750,000, as well as how they’ve seen success using LinkedIn and how they’re beginning to measure the ROI of their efforts.

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I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.

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