Ready for amazing word of mouth? We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn [...]
Archive | October, 2009
A customer for life
A baby was born at 2,000 feet on an AirAsia flight. The airline gave mom and boy free flights for life (story). Extraordinary gestures like this create worldwide buzz. Every company could do it. It would be cheaper than a single TV ad. Coke truck drivers should have a cooler of cold Cokes to hand [...]
Duct Tape Marketing — live with John Jantsch
Ready for amazing word of mouth? We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn [...]
AccuQuote’s video case study: “Social Media for the Analytic Marketer”
Come to BlogWell: How Big Brands Use Social Media on November 10 — hosted by Newell Rubbermaid — where you’ll hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies on how to create a fantastic social media program. You’ll learn how to get [...]
How Intuit is connecting customers to create word of mouth — live with Kira Wampler
Ready for amazing word of mouth? We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn [...]
The one thing your suggestion box is missing
When you ask for customer input … do you listen? When you ask for feedback, do you promise to respond? Take a look at this suggestion form from Whole Foods, there’s a big box labeled “Response.” I hope they do respond, and I hope they respond publicly — on the same bulletin board where the [...]
Mayo Clinic’s video case study: “Social Media in Healthcare: The Mayo Clinic Experience and Perspective”
Come to BlogWell: How Big Brands Use Social Media on November 10 — hosted by Newell Rubbermaid — where you’ll hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies on how to create a fantastic social media program. You’ll learn how to get [...]
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