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Video Interview: Pepsi’s Blogger Relations Team

September 6, 2009

Watch Pepsi's Bonin Bough and Joshua Karpf sharing their blogger relations efforts, live from BlogHer Chicago:

They share great stories of bloggers' commitment to this community, and some common sense advice on making connections: "We're not here to show product. We're here to enhance people's experience of the event. If you're doing a service for the community — all the rest will figure itself out."

Tagged as: BlogHer, Bonin Bough, Joshua Karpf, PepsiCo, Sernovitz, social media, WOM, word of mouth, word of mouth marketing

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