Give away a product experience to get people talking
FTD's Jessica Harley was one of the first people to try American Airline's in-air WiFi service. She makes a great observation in this interview: She told every person she emailed that she was on a plane, and they all asked for more information when they replied. They were all excited. If you've got a word [...]
Wienermobile: Generating word of mouth since 1936
Oscar Mayer’s Wienermobile is a word of mouth classic. This simple, silly truck gets people excited and gets them talking to their friends. You may not suddenly break into conversation about hot dogs on your own, but one visit from the 34-foot hot dog car will have you talking for the rest of the day. [...]
We don’t live on the web
Don’t forget about offline marketing when you’re trying to promote an online website. When you’re in the web business it’s easy to get obsessed with online promotion. But your customers still spend most of their day in the real world. Yelp does a great job at local street fairs passing out assorted knickknacks. It makes [...]
What would it take to double your price?
I have no idea if the $8 car wash is better than the $4 car wash. But I buy it every so often. I don’t know if I’ll make more sales with the Platinum Event Sponsorship than the Gold Event Sponsorship. But it’s worth a try. The secret to this kind of pricing upgrade: Unbundle [...]
How do you cover a broken urinal?
A fine new urinal cover from JohnnyCovers.com, of course! I just wanted to share this, because: There is hope for inventors everywhere I need to prove to the NYPD that I have a legitimate reason to take snapshots in the men’s room If you’ve got a great idea: Pursue it, sell it, and follow your [...]
Great business cards
A smart business card is essential. Think about it… you spend a ton of time and money to get to a business meeting. A 1 cent card can be the difference between being respected and being forgotten. What are you going to do about it? Here are some classics: Matthew Krawse creates custom cards for [...]
Do you have a product so cool that people will bring it home to their kids?
I carried this loaf of bread shaped like a teddy bear for 15 hours from the San Francisco Airport to my house in Chicago (one of those trips …). Dozens of people asked me about it. I spread a ton of word of mouth for the Boudin Bakery. How did they get all this promotion? [...]
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